Here’s something I’ve been working on for a while now. A few months back an artist I admired had died, Herb Wickham, and while going through my collection of prints looking for the one I purchased from him, I ran across a nice brochure that came with the print. The brochure was a standard thing I assume most working artist have or use to rely heavily on to drum up business. Nowadays with the internet a brochure might not be as in demand but it planted a seed in my mind that slowly started to grow. When it finally came time to do something about it, I was at a loss, how the hell do you make a brochure?
I asked around but never got any real info on how it’s done or what to do. I began to think it was something that’s just too obsolete in this day and age. Then I started poking around on my computer, low and behold, a brochure template was sitting there at the very bottom of some generic canned program. So I slowly started to work on it and now I have something I can send out.
Up till now I have not been very active in approaching potential clients for commission work. Luckily, thankfully, the work I have gotten has been word of mouth and they have contacted me. This is really a great feeling and a real confidence boost but eventually you have to get the word out there somehow. For now I’ll send these out to clubs, bars, restaurants and venues to see if there’s any interest. Perhaps having something tangible in hand will be a little better than a digital image? And for those reading this, please do know I am available for commissions.